The Times Organ Donation Drive is an initiative by the Times of India to create awareness about Organ Donation and encourage Indians to become organ donors so that millions of people who are waiting for a life-saving organ could get a second life. It was launched in 2013 and in the last 8 years, more than 1.81 lakh people have signed up on the campaign website to pledge their organs which can potentially save 1.3 million lives.
In 2022, the Times Organ Donation drive celebrated the spirit of the athletes who, after having received or donated an organ, have gone on to represent India at the World Transplant Games.
It’s the never-say-die attitude that sets apart these sportspersons, and the Times Organ Donation Drive vividly captures their passion and commitment to be the best athletes that they can be and win medals for their country, highlighting the cause of organ donation throughout the nation.